The entertainment industry is big
business. People are always looking for something to distract them from their
everyday lives, make weekends more fun and give them a way to decrease the
stress brought about by a long week working hard. The entertainment industry is
also very profitable for those involved, and this is because of some very savvy
moves on their part to ensure people are constantly buying the things they want
to sell.
One of the great examples of this
is movie tie-ins. When a big budget movie is about to be released, you will
suddenly find a huge number of related products going on the market. No one
benefits more from this than the toys industry, who can come up with something
of an unlimited number of tie in products which people will buy because of the
hype surrounding the film and, then, once the film is released because they
have watched and enjoyed it and want to take a little bit of it home.
Toy manufacturers release action
figures based on the characters for the movies, which kids love as it gives
them the opportunity to re-enact the things they have seen on the screen, and
adults love because in a few years some of these figures will be far more
valuable than when first purchased. They can also release video games, which
directly copy the film in terms of plot and even the characters and voices
available, and which they know will be incredibly popular if the film is a hit.
On top of this, clothing, backpacks, lunchboxes and even bedsheets are likely
to be released around the same time as the film. If the film does well so do
those that have produced the merchandise, as the more people that love the
film, the more products will be sold.
This is where the toys industry
helps the film industry in return, though. Having a great number of toys and
video games out around the time of the film’s release creates a buzz without
even trying. If people are constantly bombarded with images of the film, it
will be impossible for the film to pass by unnoticed. The last thing filmmakers
want is for their film to be forgotten, so people owning these items also means
they are constantly reminded of the film and are more likely to buy the DVD
when it comes out, and keep an eye out for any sequels. Creating a buzz is
essential to the popularity of a film as the best film in the world won’t get
anywhere if no one knows it is out there.
In this way the two industries
work together to make as much revenue as possible from just one film, and
generally do so very successfully.
