Toy Industry Gets Physical

Monday, 24 September 2012



In today’s society, finding a safe way to ensure everyone gets enough exercise can be a tricky task. But although there are gyms and exercise classes that adults can join up to, other than their hour of physical education each week, when can kids get any exercise?

Years ago, trying to get kids to exercise wasn’t even an issue, as children tend to enjoy running around with friends, playing tag and football and it is generally more of a trial to try to get them to sit down! But as society started to be deemed less safe, children have been allowed out of the house less, meaning computer games and toys which allow children to sit quietly have become more in fashion. Now it is simply a fact that kids are fatter today then ever before, and don’t enjoy running and playing as they used to, and it is a problem that many sectors associated with children are trying to fix.

The toy industry is no different, and they have been trying to think up new ways to excite kids about exercise for years. Ride on scooters and toys give a certain element of exercise, as they do still need to be worked by the child to get them to move and are at least more active than playing computer games, but these don’t reach quite the level of exercise as simply running or playing sports. So what else is there?

One of the best ways toy makers have enticed children into exercise in recent times is with the advent of physical computer games. Now kids (as well as adults) can enjoy exercise and playing computer games simultaneously, and these games do appeal to the family as a whole so make for exciting bonding time for parents and kids as well. The Nintendo Wii is a great example of physical computer games, as it has a range of games as well as sports based games where, using the controller, the player needs to run, jump, throw and catch, just as they would playing sport, but with the added advantage of a shiny futuristic display to suit the more tech-savvy kids.

Another great form of physical toy which never gets old is the dance game and mat, where kids can learn steps according to their favourite characters or pop stars, all on a dance mat to make it seem more like a game and less like exercise.  For those who want more traditional entertainment that harks back to the good old days of just plain running around, kids can enjoy the super powered super soaker water blasters from Hasbro, pumped up versions of old school water pistols that can bring a refreshing and exciting edge to summertime activities. Kids will love running around in the sunshine blasting water at each other, and it makes for good clean fun that also helps to get them fit.

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