Why Are Dolls Still Popular in 2012?

Sunday, 23 September 2012



With the toys industry getting so advanced technologically, and coming up with new and exciting toys and games every day, it may seem that there is no place for the standard doll in today’s society. However, this is not true, and both girls and boys of all ages continue to play with dolls from a young age and tend to have one special toy that they identify with.

Dolls are important for children as they allow kids to identify with adult figures in their lives and explore their feelings when it comes to nurturing and caring for others. A child’s first recognised experience is being looked after by their parent or parents, so it is natural that they would want to explore this further by nurturing something else. Because dolls (and , to an extent, bears) have a lifelike appearance and can be given an invented personality, a child can work out their own personality (giving aspects of it to the doll) as well as yours (by moving these aspects into their own personality when caring for their doll).

When siblings come into the picture, dolls can be a great help to children who have previously been the sole recipient of any parental attention and they can work out these feelings with their dolls. Dolls are also an instant toy, which a child can pick up and start playing and creating with from the second they think about it. It is a friend and a confidante for the very young that will never leave them. For this reasons dolls have been and always will be very important to children.

Today, the toys industry must think about how to make dolls appeal to children when there are so many technologically advanced toys out there. One of the ways this has been done is to make dolls more technologically advanced. You can now find dolls which are so advanced they actually seem more like real children than dolls. They can cry, go to the toilet, laugh and even talk, and new technologies mean they can ‘understand’ what your child says to them and hold a conversation. These dolls are very popular, but recently a resurgence of more basic dolls has called into question whether kids need the technology to bond with their toys. The most popular dolls around at the moment are simple dress up dolls that allow kids to create their own outfits for their doll and experiment with their own idea of fashion and personality.

Barbie-like dolls have taken precedence and give little girls (or boys) the opportunity to experiment with what it might be like to be an adult or teenager, as well as allowing them to build their own world and family based around their interest and imagination.

For this reason, dolls will never go out of fashion, and as long as the toy industry keeps changing and adapting with the trends they should find that dolls continue to sell well and thrill children.

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