Although there are hundreds of
construction toys available on the market, LEGO has always been, and continues
to be, the most popular form with adults and children alike. In one way this is
not a surprise, as LEGO allows children to build and invent their own worlds
with very simple bricks and characters which allow for a huge range of
different creations with just one simple box of bricks, wheels and characters.
Kids can build houses, or even whole communities, castles, cars and shops, or
even just create the tallest tower they can before knocking it all down to
start again. In this way, LEGO gives your children a huge range of play ideas
in just one toy, meaning they are unlikely to get bored as they eventually will
with a toy which only offers one way to play.
On the other hand, LEGO is
incredibly simple, and with such a vast range of technologically advanced toys
out there it may seem strange to some that it’s popularity never wanes and that
it continues to be so popular. But here is where the creators of LEGO have a
great idea of the market and what they are doing. With a product that is
already successful, and that they know children enjoy, they have the
opportunity to evolve and change it constantly so that there is always a new
exciting product on the market. This is evident by the huge number of different
LEGO ranges found on the market at the moment. There are sets for building
realistic looking Star Wars items, Dino LEGO, sets to create your own
archaeological site and so on. This means that kids don’t even have to use
their imaginations too much at the start, with simple instructions on how to
build the image on the box, and after this are still able to change their
creations to suit their current game. You can buy figures to allow for role
playing games after the sets are built, meaning you create your ‘dolls house’
or situation and then let your characters live it.
And as things get more advanced,
many of these sets have exciting extra features which allow for lights,
movement and even sound effects so make your children’s creations come to life
that bit more, making for exciting play which can be adapted and even put
together, joining two sets up to create hugely varied worlds!
LEGO shows no signs of losing
popularity, with new ranges being released all the time, and tie ins with
movies and TV shows which have proved popular with adults and children alike.
LEGO have moved into video games, and there are even two LEGO themed theme
parks in the world which thrill children on a daily basis. If you are looking
for a toy with unlimited potential for your children, no matter how old they
are, a box of LEGO building blocks and a few characters could be a winning move!
